May 2008
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2008 Email Design Guidelines from Campaign Monitor
Here’s a little summary of the new email design guidelines from Campaign Monitor…
Don’t waste your readers’ time
Permission matters
Relevance trumps permission
Make unsubscribing easy
Image blocking is common
Bring back tables
Add online styles
Don’t forget your plain text version
Meet your legal obligations
Test, test, test
Read the full article with...
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Zappos actually bribes its new employees to quit! →
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Let’s pretend our user’s name is Jane. Let’s pretend she is 38...
– Mark Hurst, The Top 8 Mistakes in Usability
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