May
21st
Wed

2008 Email Design Guidelines from Campaign Monitor

Here’s a little summary of the new email design guidelines from Campaign Monitor…

  • Don’t waste your readers’ time
  • Permission matters
  • Relevance trumps permission
  • Make unsubscribing easy
  • Image blocking is common
  • Bring back tables
  • Add online styles
  • Don’t forget your plain text version
  • Meet your legal obligations
  • Test, test, test

Read the full article with detailed email design guidelines on the Campaign Monitor Blog.

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