Tumble w/ Todd :

Watch as VC John Doerr of Kleiner Perkins gives his list of 12 tips for start-ups to cope with our current economy at the Web 2.0 Summit.

• Act Now, Act with Speed. If you are adjusting your biz to today’s environment, don’t wait.
• Protect Your Core. Cut fat, not meat.
• Maintain 18 Months of Cash. In addition, know where you stand with your investors. Are they going to continue supporting you?
• Defer Facilities Expansion. Be lean with your facilities, software, etc. In other words, run lean.
• Re-evaluate R&D Priorities.
• Re-negotiation all Contracts. Including real property leases.
• Get Everyone in Your Company Selling.
• Offer Equity Versus Cash.
• Secure Your Cash. Don’t park your cash in anything risky, including money market funds.
• Watch Your Leading Indicators. Figure out the metrics that show where your biz is going and watch them like a hawk.
• Over Communicate.
• Keep the Faith. We will emerge from this stronger.